DMARGE and Samsung partnered up for the launch of their Gear S2 smartwatch. Wanting to target a style-savvy male audience, Samsung looked to DMARGE to create a series of films.

Our approach was to produce three films that appeared to different male subcultures – the tech guy, the sporty guy and the fashion guy.

Each film told the story of how the watch integrated into the guy’s life, showcasing the features and uniqueness of this smartwatch.

A series of flat lay photographic images were also shot for social media that showed readers how to style the product to suit their respective lifestyle.

The films were featured over 4 weeks on DMARGE and were supported with social media, takeover ad units and our daily email newsletter.