Peroni Style

Event, Film, Native Content, Photography

When it comes to beer no brand says style quite like Peroni does. D’Marge and Peroni have been in commercial partnership since 2014 producing a number of street style and event activations both here in Australia and in Italy.

For the past few years we have partnered with Peroni to capture the best dressed men at the Spring Racing Carnival in Melbourne. The output of the campaign consisted of photography that was shared on D’Marge as galleries and it’s social channels.


Each day of the Carnival a live feed of images would be published to Peroni and D’Marge’s Instagram feeds with users voting for their favourite looks.

In 2015 & 2016, D’Marge travelled to Florence and hosted an exclusive invite only party for the men of Pitti Uomo. In addition there was daily coverage of the men’s street style and fashion shows from both Pitti Uomo and Milan Fashion Week.