OMEGA x America's Cup 2017

Editorial, Film, Native Content

In May 2017, DMARGE and OMEGA partnered once again to leverage their partnership with Emirates Team New Zealand.

We developed a film based on Emirates Team New Zealand’s defeat at the 2013 America’s Cup in San Francisco.

The film was shot in New Zealand and followed the team’s preparation for their challenge against the USA in Bermuda in June 2017.

The short film was a huge success and generated over 400,000 minutes of viewed footage where the OMEGA brand or its products were present.


Organic Views
220,000 +

Minutes Watched
526,845 +

Minutes Watches (With branding or product visible)

Film Retention (Duration Watched)

Primary Audiences 
New Zealand, Australia & USA