DMARGE and OMEGA travelled to Los Angeles for the global announcement of their global ambassador Eddie Redmayne and launch of the OMEGA Globemaster.

A watch that is designed for the international traveller, the Globemaster is classic and sophisticated. Set against the sun-kissed backdrop of the city of Los Angeles, DMARGE produced a short film to capture the essence of a man travelling the world.

The film titled ‘A Day in LA’, follows DMARGE Founder Luc Wiesman as he shows how a magnificent bastard would spend 24 Hours in the City of Angels. From luxury stays, epic eats at Fat Sal’s, to the best places to scoop a killer pair of sneakers.

The new OMEGA Globemaster is featured on Luc’s wrist throughout the film taking him from day to night and appropriately swapping different models of the Globemaster to suit the occasion.

The campaign was supported with display advertising, social media and on-platform promotion.