New Balance 990 v5

Display Media, Editorial, Film, Native Content, Native Editorial

For the Australian launch of New Balance’s iconic and dad-like 990 v5 sneakers, we decided to show DMARGE readers all the different ways they could wear them.

The video series was shot for Instagram only, matching the sneakers with 10 different looks from casual to more formal occasions.

The 15-second videos were each watched by over 15,000 people with a 93% completion rate.