DMARGE and IWC have worked together for many years, in 2016 we helped the brand launch its updated line of Pilot’s watches.
The brand has long been known as the go-to brand for aviation-inspired timepieces that are worn by the likes of Christophe Waltz, Lewis Hamilton and Scott Eastwood.
To get our readers inspired by the freedom of flight we shot two campaigns in Sydney’s airbases showcasing the Big Pilot (our favourite) and the Pilot XVIII.
The Pilot campaign was supported by display media.
We also worked to support the brand throughout 2016 with coverage of SIHH & their local events.