HUGO BOSS and D’Marge have worked together for over three years with the brand running activations for each new season.
In 2015/16 we worked with the brand to promote its line of suiting and shirts for the Spring Racing Carnival season.
The campaign consisted of a series of ‘how to’ films as well as a styled shoot at Sydney’s Randwick Racecourse.
The purpose of the activations have been to drive consumers in store to be fitted by the HUGO BOSS team to get that perfect Spring Racing look.
The campaign was supported by seasonal display media.