David Jones Career Wear

Display Media, Editorial, Photography

DMARGE and David Jones collaborated over several seasons to promote the retailer’s career wear and suiting range.

The campaign activation twice consisted of an editorial photoshoot with DMARGE founder and part-time model Luc Wiesman.

In true DMARGE style each season’s shoot has featured a cool location in Sydney’s CBD. The first, the quirky but cool QT Hotel and Sydney’s state theatre and most recently in Merival’s IVY precinct.

The entire campaign was shoppable online at David Jones and was supported with display and social media.