David Jones Career Wear

Display Media, Editorial, Photography

For the past two seasons D’Marge and David Jones have collaborated to promote the retailers career wear and suiting range.

The campaign activation has twice consisted of an editorial photoshoot with D’Marge founder and part time module Luc Wiesman.


In true D’Marge style each season’s shoot has been featured at a cool location in Sydney’s CBD. The first, the quirky but cool QT Hotel and Sydney’s state theatre and most recently in Merival’s IVY precinct.

The entire campaign was shoppable online at David Jones and was supported with display and social media.