Bushmills Black Bush

Display Media, Film, Native Editorial

Bushmills Irish Whiskey partnered with DMARGE to tell a story of modern-day alchemy. We chose Sydney based sculpture, Dion Horstmans as the subject of the film. Dion, who’s a bit of a local legend invited DMARGE into his workshop to showcase his steelwork.

The campaign reached over 120,000 DMARGE readers and had a video completion rate of 87%.