Mr. Burberry Fragrance

Native Content, Photography

Burberry partnered with DMARGE for the global launch of the new men’s fragrance Mr.Burberry.

To give the campaign activation a London vibe we hoped for rain, however, we had to be content with shooting at a Sydney hotel with a distinctly British feel.

We told the story of the ‘Burberry Man’ – stylish, sophisticated and worldly.

The campaign consisted of native content and social media.