Shelby Cobra Spirit of Competition

Event, Film

At D’Marge we work our arses of to come up with unique and interesting ideas. When we were presented with the opportunity to work with Baume & Mercier for the released of their Shelby Cobra Capeland Edition we knew a party just wasn’t going to cut it.

Instead we invited 12 influential men from Sydney’s fashion, fitness and creative industry to experience a Shelby Cobra for themselves. Each guest was treated to launch overlooking the spectacular Sydney harbour followed by a once in a lifetime self-drive experience in one of four Shelby Cobras.


The event was hailed as a success both by client and guests who walked away with a truely unforgettable experience.

The event was captured on film and a short video was produced for D’Marge’s and Baume & Mercier’s international channels.