Alfa Romeo Giulia

Editorial, Film, Photography

D’Marge and Alfa Romeo have teamed up for a 12 month partnership to launch the all new Giulia sedan.

D’Marge’s founder Luc Wiesman travelled to Milan with the Alfa Romeo team to shoot a series of short web films. The films were designed to stories of the brand, it’s heritage, design principals as well as meeting some of the brand’s most influential team members.


The films and photography content are being published over 12 months on D’Marge and it’s social channels as well as being integrated into Alfa Romeo’s own CRM and content program here in Australia.

The campaign will conclude in February with the launch of the new Giulia model here in Australia.