Alfa Romeo Giulia

Editorial, Film, Photography

DMARGE and Alfa Romeo teamed up for a 12-month partnership to launch the all new Giulia sedan.

DMARGE’s founder Luc Wiesman travelled to Milan with the Alfa Romeo team to shoot a series of short web films. The films were designed to tell stories of the brand – it’s heritage, design principals as well as meeting some of the brand’s most influential team members.

The films and photography content were published over 12 months on the DMARGE website and its social channels, as well as being integrated into Alfa Romeo’s own CRM and content program in Australia.

The campaign concluded with the launch of the new Giulia model in Australia.