In an effort to create something interesting and engaging for the TUDOR brand, DMARGE took inspiration from the brand The Kooples and produced a unique photographic series.

We acquired the services of four creative Australian couples who were making a name for themselves. In a studio in Sydney’s east, we photographed each couple and told their story through interviews.

Throughout the shoot, the couples modelled one of two TUDOR watches. The TUDOR Black Bay 36 and the TUDOR Black Bay Dark.

The campaign was supported by social media and display takeovers that included embedded films.