https://www.advertise.dmarge.com/partner-spotlight daily 0.75 2026-05-15 https://www.advertise.dmarge.com/partner-spotlight/heath-walker-cadillac monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/69f93cfcd1b98844c0273308/a720a2e5-4c78-4ec0-aaa3-c91c50f8db2c/heath-walker.jpg PARTNER SPOTLIGHT - Heath Walker - GM's Heath Walker on breaking into Australia's most loyal car market, why storytelling needs three ingredients, and how DMARGE helped Cadillac find its audience. Australia is one of the most saturated, most brand-loyal car markets in the world. So how do you convince buyers to take a chance on something new, and American? For Heath Walker, Managing Director of Cadillac Australia, it comes down to knowing exactly who you're building for. "General Motors has selected products specific for the Australian market. Whether it is the Chevrolet Silverado, Corvette or GMC Yukon under the General Motors Specialty Vehicles portfolio for experience chasers, or the Cadillac electric luxury SUV range for those looking to celebrate their success, the portfolio has been built for the customer's needs." https://www.advertise.dmarge.com/partner-spotlight/scott-maynard-polestar monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/69f93cfcd1b98844c0273308/1778633798202-58BOXWP6BE5QMXEQ16M3/Untitled+design+%282%29.jpg PARTNER SPOTLIGHT - Scott Maynard - Polestar's Scott Maynard on cracking Australia's brand loyalty, why car design is losing its soul, and what makes a media partnership actually shift perception. Australia is one of the most brand-loyal car markets in the world, especially when it comes to legacy combustion brands. So how do you convince drivers to step into something new, fully electric, and distinctly Scandinavian? For Scott Maynard, Managing Director of Polestar Australia, it starts with proving you belong. "Buyer loyalty is strongest here and so there are a couple of key things we need to be able to demonstrate: we have history. It's important to show that we know what we are doing and have been producing fine cars for a while. Polestar has been around since the 90s and has its DNA in motor racing, and this is important for customers considering a luxury purchase." But heritage alone isn't enough. Scott points to sustainability as an increasingly important factor for luxury buyers. "Our sustainability credentials are increasingly important to discerning buyers that need to know that their purchase will have the smallest impact possible on the planet. Polestar is Europe's only fully electric car brand, and this, alongside our Scandinavian design, is well considered amongst members of our target market." https://www.advertise.dmarge.com/partner-spotlight/van-mulryan-tag-heuer monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/69f93cfcd1b98844c0273308/1778565525939-MI41H3A68QP01ESZBY0M/Untitled+design.jpg PARTNER SPOTLIGHT - Van Mulryan - TAG Heuer's Van Mulryan on keeping 160 years of heritage alive, the Australian luxury market recovery, and why long-term partnerships beat one-and-done media buys. TAG Heuer has always sat at the intersection of motorsport, precision, and culture. But in a market like Australia, where luxury buyers are becoming more discerning and economic headwinds are real, how do you keep 160 years of heritage feeling relevant rather than historical? For Van Mulryan, General Manager of TAG Heuer Australia, the answer is clear. 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