DMARGE travelled to Tokyo with Vacheron Constantin for the launch of its Overseas model collection. Given the watch’s entry price is $290,000 this campaign was targeted at the more discerning and affluent DMARGE reader.

As part of the launch, DMARGE shot a photographic essay following the journey of a young businessman around Tokyo. Designed to showcase the Vacheron Constantin Overseas watch as a timepiece for the global traveller.

The campaign was supported by editorial from the launch event, interviews with Vacheron Constantin brand representatives and legendary photographer Steve McCurry.

In-depth watch reviews, a behind the scenes film and display media were also part of the campaign activation.