DMARGE and TAG Heuer teamed up for the first time to launch the Connected Watch to the Australian market.

The campaign consisted of working with V8 Supercar driver Fabian Coulthard to tell the story of his hectic work, racing and travel schedule. We followed Fabian from his training and downtime in Sydney to the on track racing action at Winton Raceway in Victoria.

The film was published on both DMARGE and TAG Heuer’s global channels and received over 300,000 views.

For the more style-conscious audience we shot a photographic essay of the Connected Watch styled to suit different situations. From outdoors to smart casual, we showcased the Connected Watch’s applications being used and styled in D’MARGE’s unique way.