D’Marge and Samsung partnered up for the launch of their Gear S2 smartwatch. Wanting to target a style savvy male audience, Samsung looked to D’Marge to create a series of films.
Our approach was to produce three films that appeared to different male sub cultures; the tech guy, the sporty guy and the fashion guy.
Each film was short and told a story of how that watch integrated into guy’s life. The story of each film took place around the Gear S2 and showcase the products features and uniqueness in the smartwatch market.
The film themes also produced a series of flat lay photographic images for social media channel that showed readers how to style the product to suit their respective lifestyle.
The films were featured over 4 weeks on D’Marge and were supported with social media, takeover ad units and our daily email newsletter.