Just For Men once again partnered with DMARGE for its Movember 2015 activation. Needing to go one better than our portrait series from 2014, we developed a concept for a short online film.

The concept was to follow a young man through the trials and tribulations of growing a moustache for Movember.

We follow this fellow from the rubbish bum fluff stage, to the bushy but grey phase, to finally using the Just For Men product and gaining moustache glory. Of course, no DMARGE film would be complete without a touch of humour and a twist at the end.

The film was written and directed by DMARGE and was published on the website as well as Facebook & YouTube.