Converse ‘How To Wear Jack Purcells’

Native Content, Photography

In true DMARGE style we wanted to have fun with one of the world’s most iconic men’s fashion brands – Converse Jack Purcell.

The big brother of the All-Star Chuck, we wanted to showcase just how versatile the Converse Jack Purcell was.

From classic to casual cool, the Converse Jack Purcell is a staple for every man's wardrobe.

Enlisting the services of our eyebrow-less founder Luc Wiesman and photographer Kristian Taylor-Wood, we shot a series of super fun images that represented a magnificent bastard and the Converse Brand.

The series of images are still used on DMARGE all these years after the campaign finished, due to their irreverent nature and the way they encapsulate what DMARGE and the Jack Purcell brand is about.

No chickens were harmed during filming of this campaign.